Quite a short one today, after reading an excellent post on Mashable its great to see content importance being recognised.
How can this be applied in the sporting world? Well too often a venture/commitment is made half heartedly and results expected immediately, instead as brand managers and marketers we need to understand that it is our responsibility to deliver value driven content over a period of time before we necessarily see a ROI.
After all content management and marketing is a long term process, something that is often forgotten in the attempt to see short term results.
Ultimately deliver content across a variety of channels with uniform message, present it in a way that is clean and easy to consume whilst making the audience feeling able to share it easily and benefit from it. And DON’T sell it hard!
The 7 points made on Mashable are:
1) Don’t skimp on design
2) Do make it multimedia
3) Don’t go for the hard sell
4) Do strike a balance
5) Don’t leave any dead ends
6) Do make sharing easy
7) Don’t forget about offline.
In reality content management is a great way for any brand to use social media and CRM alongside an investment into the delivery system to create an effective audience focused campaign asset.