As a big fan of the business of sport I was delighted when on a popular web auction site I managed to purchase a copy of the story of Adidas for under £3 including postage!
The book itself is absolutely amazing, it provides great insight into how the sports business has reached its current position, and unveils the darker side to the industry.
I would advise anyone who wants to understand the industry to give this book a read, it is a very compelling piece of work!
