f A.I.M Sports Marketing Blog - Louis Vuitton & Muhammad Ali

A.I.M Sports Marketing Blog

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My biggest sporting hero of all time will always be Muhammad Ali.

And I for one was very nervous when I read the headline that famous fashion designer Louis Vuitton had commissioned these videos to be made to celebrate his hero.

Well to be honest I was blown away, they are beautifully shot videos that pay homage to the greatest sportsman of all time in a unique and befitting way. 

Louis Vuitton “Word” - Directed by Stuart McIntyre from Steam Films on Vimeo.

Louis Vuitton “Dream” - Directed by Stuart McIntyre from Steam Films on Vimeo.

Sometimes we are all to keen to think of a way to “make money out of…” or “use something to our advantage”, so it is refreshing to see content like this being released.

Only time will tell if this is something that Louis Vuitton has continued plans for, potentially a new product line or image rights purchased. But I for one appreciate the videos that have been made.

9 months ago
  1. sportingaim posted this